The entertainment industry uses AI in ways that touch both the creation of content and how audiences discover it, spanning film, music, and video games.
Film and Visual Effects
AI tools assist with tasks like de-aging actors, upscaling old footage to higher resolution, and generating background elements in visual effects work, tasks that previously required enormous manual labour from large effects teams.
Music Production
AI tools can help musicians generate backing tracks, master audio recordings, and even suggest chord progressions, functioning as a creative collaborator rather than a full replacement for a musician's own artistic direction.
Gaming
Video games use AI to control non-player character behaviour, generate expansive game worlds, and adjust difficulty dynamically based on how a player is performing, creating more responsive and personalised gameplay experiences.
Content Discovery
Streaming platforms rely heavily on AI recommendation systems to suggest what to watch or listen to next, which has become one of the primary ways audiences discover new content in an industry with an overwhelming amount of available choices.
These applications continue to spark debate around creative credit and the use of existing works in training data, an ongoing conversation the entertainment industry is actively working through.